Amazon Brand Registry can help you protect your registered trademarks and authorized brand agents from counterfeiters. If you are selling your own products on Amazon, you are probably worried about counterfeiters trying to upsell you with lesser, fake offers. Counterfeits can not only damage your reputation but also make your brand seem like an unserious […]
Are you struggling to gain conversions with Amazon advertising? The reason may be what you’re targeting–specifically, what you’re not targeting. When advertising on Amazon, the biggest piece of advice is to target keywords. Many sellers, however should try ASIN targeting. One study found that ASIN targeting resulted in a 15% conversion rate. In comparison, keyword […]
If you’re looking for ways to boost sales, Amazon Sponsored Brands is one avenue you might want to explore. Not only does it bring your brand in front of interested shoppers, but it also allows you to tell a compelling brand story. Let’s unpack the basics of Amazon Sponsored Brands and how to create one. […]
Keyword targeting is essential if you’re an Amazon seller. Many online behaviors haven’t changed in years. 93% of online sessions still begin with a keyword query on a search engine. This is especially true when shopping online, and most buyers start their product searches on Amazon. Amazon uses keywords for organic product searches and sponsored […]
Do you think online ads are a quick way to get more sales? Not so fast. Paid traffic can burn your marketing budget if you don’t know what you’re doing. Enter Amazon Sponsored Products, an efficient solution that allows sellers to get their products in front of their intended audience, increasing brand awareness and driving […]
Amazon takes its position as the ecommerce giant seriously. After all, they earned $575 billion in 2023. Why do so many global consumers turn to Amazon when making purchases? Amazon is a safe platform with high-quality sellers and products. Why does Amazon offer an exceptional customer experience? Amazon has strict compliance measures for sellers. When […]
